Fighting bulge one 'man girdle' at a time

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Updated December 1, 2009 20:30:44

Men's underwear sales in Australia and the UK are up, largely thanks to body-shaping garments.

For centuries women have worn corsets and girdles to give the illusion of a perfect figure, but now it seems men are developing a taste for underwear to hide their love handles and reshape their rear.

Presenter: Stephanie March
Speakers: Will Cleare, customer; Zoe Ellis, senior buying manager for a British online retailer; Anna Santi, Drapers Fashion Journal commissioning editor

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