The catchy South Korean pop sensation 'Gangnam Style' has officially become YouTube's most-watched video of all time.
The worldwide hit by the rapper Psy has notched up 805 million views since its July release, knocking off Canadian pop singer Justin Bieber's 'Baby' video clip from the top spot.
YouTube says 'Gangnam Style' is being watched between seven and 10 million times every day, describing it as a massive global hit unlike anything the company has seen before.
And while it took 'Baby' more than two years to register its 800 million-plus views, 'Gangnam Style' reached the milestone in just over four months.
Psy performs the hit with his now-famous horse-riding dance that's spawned many tribute videos and been imitated by an impressive list of big names.
Psy's real name is Park Jae-Sang and he's won adulation in his homeland for the global hit.
This month he was awarded one of South Korea's highest cultural honours, the Okgwan Order of Cultural Merit.
South Korea sees popular culture as a potent export force, providing international exposure for a country that still feels overlooked in comparison to its neighbours, China and Japan.
The government has spent substantial time and money supporting the so-called Hallyu (Korean Wave) of TV shows and pop music that has swept across Asia in the past decade.