Australia's tabloid magazines received a massive blow when Rebel Wilson was awarded a whopping $4.5 million in damages over a series of articles in 2015 that were found to be defamatory.
But it's also an opportunity for publishers and readers to say goodbye to an out-moded product.
The sheer size of the payout — which could be the subject of an appeal — sets a legal and social precedent in what magazines cannot get away with printing about people. In this case, a jury decided that Woman's Day had damaged Wilson's career with "a campaign designed to cast a slur on Ms Wilson, that would attract interest".
The question now is how will magazines such as Woman's Day, NW, New Idea and others respond to this? Will they keep exaggerating stories and using dodgy, anonymous sources or will they change tactics in order to avoid such stiff consequences again?
The holy trinity of gossip
Many gossip magazines are built on the premise of untruths and exaggerated tales, especially around the holy trinity of marriage, babies and divorce.
They buy photos from paparazzi photographers and build a narrative around that image.
Did a famous actor took grumpy while they're eating at a cafe with their boyfriend? Must be relationship troubles!
Has a singer been snapped after eating a meal and looks a bit bloated? She must be eating for two!
Trust isn't a factor
While many are predicting that the tabloid industry will now need to straighten up and stop printing falsehoods and stories built on flimsy premises and dodgy sources, that is not necessarily the case.
Trust has never been an ingredient needed for gossip magazine success; readers are often well aware that what they are reading is at the very least exaggerations and hyperbole, and Wilson's win doesn't change that.
Instead, readers will need to decide whether they want to continue to support an industry that profits off harming people's reputations, career opportunities and relationship stability.
As long as people keep buying these magazines, it will be considered an endorsement of their actions. After all, aren't they just supplying what their audience demands?
Money talks for cash-strapped companies
What could change the industry is money. Wilson's payout is the biggest in Australian legal history; it is an eye-watering sum for the Australian magazine industry.
Such a hefty payout could have been absorbed by a magazine company's equally hefty wallets a few years ago, but magazines are now struggling. A flux of title closures, staff redundancies and other cost cuts has removed the financial cushion needed to soften the blow of some of their more reckless actions.
Bauer Media, the German owner of Woman's Day, has already had to drastically cut staff and use more content from its overseas publications following a drop in sales across most of its titles. It can ill-afford to have further defamation cases brought against it.
If it doesn't make financial sense for a magazine to print nonsense, this could bring about a significant change in editorial approach.
Take Who for example, a tabloid magazine published by Pacific Magazines, but which has a editorial policy of not publishing known falsehoods or sleazy photographs. A recent Roy Morgan survey of magazine sales reveal that Who is performing better than Woman's Day in terms of readership loss, but only by a tiny margin.
Struggling to keep up with online
Many former tabloid magazine readers have ditched print in favour for online gossip in recent years. Online, stories are instant and by the time a magazine is printed days later they are likely to be woefully out-out-date.
The need for fresh stories and angles in this hyper-competitive market could be a significant driving force for the creative licence used by these magazines.
Wilson is far from the first celebrity or high-profile person who's been targeted by a tabloid magazine, having lies printed about their private lives.
TV presenter Fifi Box and actress Bec Hewitt are regular targets on the front pages of these magazines, an appearance they neither seek nor are happy with. On numerous occasions, these women have publicly called out the fake stories that are printed about them. But this didn't stop readers from buying these magazines or reading other gossip online.
And if Wilson's resounding win and record payout isn't incentive enough for the tabloids to change their ways, what will it take?
Alana Schetzer is a freelance writer.