Same-sex marriage: Love Is Love message hijacks rodeo sign in Tasmania

Same-sex marriage: Love Is Love message hijacks rodeo sign in Tasmania

Same-sex marriage: Love Is Love message hijacks rodeo sign in Tasmania

Updated 3 October 2017, 14:20 AEDT

A sign made of painted tyres which normally tells drivers the date of the next rodeo is rearranged in support of same-sex marriage - with rodeo organisers saying they had nothing to do with it.

A Tasmanian hillside sign which normally advertises the date of the next local rodeo has been rearranged into a message of support for same sex marriage.

The message, made up of painted tyres, is visible to motorists driving along Tasmania's Midland Highway.

The sign was tampered with sometime early on Tuesday, with the message now reading "love is love", a catchcry of the Vote Yes campaign.

Landowner and farmer Andrew McShane told ABC Radio Hobart he passed the sign today while "escorting a tractor" and "didn't see it".

"At first I thought the rodeo committee were being progressive and taking their lead from the AFL on the issue," Mr McShane said.

However, the Melton Mowbray Rodeo later clarified on its Facebook page it took a "strictly apolitical" stance on the issue.

Mr McShane said he did not know who could have perpetrated the act, lamenting there were "no active security cameras in that area" of his property.

He said the tyres would be shifted back to serve the sign's primary purpose, but said that should not be seen as reflective of his opinion on the matter.

"It'll change back to 'November 4' ... to let people know when the next rodeo is on."

Mr McShane said personally he has "no problem at all" with same-sex marriage becoming legal.

"I'm not worried, I don't think anyone else in the business is worried.

"We have a stockman down there, Geoffrey; I spoke to him to make sure he wasn't concerned about the message and he said if people want to get married, whoever they are, let them get married, as long as he doesn't have to."

It is not the first time the rodeo sign has been rearranged.

The white tyres were repositioned to spell out "Go Pies" when Collingwood Football Club made the AFL finals in 2010.

"I was offended by that," Mr McShane said.

Paid advertising billboards have been targeted in Tasmania during the same-sex marriage debate, with a Launceston pizza shop seeking to "depoliticise" one billboard erected on its wall, while a Hobart hotel owner took to social media to distance her business from the "It's OK to say NO" campaign.