While the developed world is outraged by the poaching of African wildlife, a central Queensland man, who grew up in Zimbabwe, says there is a reason for it.
Teacher Nicholas Blevin regularly returns to his homeland of Zimbabwe where he said animals were under dire threat from poaching.
Up to two-thirds of the world's large animals, including elephants, rhinoceros, and big cats, face extinction, according to the International Union for Conservation of Nature Red List.
A significant threat is due to the illegal bushmeat trade and poaching, but this is where it becomes complicated.
"The reason for poaching is that killing animals is something tangible," Mr Blevin said.
"The village will get meat, they'll get bones that they can carve into trinkets, tools and obviously ivory and another bits and pieces."
"It's far more valuable to sell them than it is to look at them on the plains."
It is because of this that Rockhampton-based Mr Blevin and his brothers, James and Benji, set up a wildlife conservation charity, Diwa Zambezi, a tour company that pours all its profits back into local communities.
It is a start, but shifting the value of wildlife from its carcase to a tourism dollar will not happen overnight.
During a recent visit to Zimbabwe, Mr Blevin visited a primary school and asked the 200 children whether it was wrong to poach.
"Two of them said it was a bad thing. The rest said it was all okay.
"It is for us to try and create a value around their wildlife, which means employment opportunities, which means education.
"Unless the developed world created value and protection for these species, it would not be long before the only vision of an elephant would be a photograph," Mr Blevin said.
"And it's not that far off."
The idea for the travel arm evolved after the brothers set up the charity three years ago and they discovered just how difficult it was to fundraise.
So they set up the tour company.
Travellers tailor the trip they want, a combination of local guides and the Blevin brothers take the traveller into a wilderness area, and money is reinvested into directly into that community.
"At the very least, every single one of our tours will spend some time in local communities on a trip — whether it's a day to three — and those tourist dollars are seen."
One of the most important aspects to this is ensuring communities begin valuing tourists.
"This was an issue with large tourist organisation from developed nationals, such as the US, the UK and Australia, "Mr Blevin said.
"A lot of tour providers simply take a wealthy family from a developed nation, fly them into five-star luxury lodge and then fly them out again.
"Neither the tourists, nor the local community nor that wildlife they've just viewed will see any of those dollars because it's consumed by the lodge, the travel companies, and the people who book the trips for them."
Mr Blevin was born and bred in Zimbabwe, but his family left their farm in 2003 as a result of the Mugabe government's controversial land reform program.
It was this move to Australia that opened Mr Blevin's eyes to just how dire the wildlife situation was in Africa.
"We spent a lot of time around the world, and in Australian particular, seeing how well-looked after wilderness areas and wildlife are here,
"It makes you realize how poorly looked after and protected the species in places in and around Zimbabwe are not looked after.
"We just realised immediately that is a big problem and we needed to help fix it."
Mr Blevin grew up speaking one of the official Zimbabwean languages, Shona, and this has also been instrumental to the tourism venture.
"It makes a significant difference to your ability to really connect to Zimbabwe.
"It took moving to Australia for me to realise how special this was.
"To the local Zimbabweans, the ability of a 'European' man to speak Shona is a sign of respect for their culture and their home."
It has also opened doors for the tourism venture.
"The fact my brothers and I grew up in Zimbabwe means we're connected to a lot of the tour providers in Africa, which means we can offer local rates.
"It makes it a lot cheaper and not only that — 100 per cent of those funds contributed go directly into protecting what our clients just looked at."
If nothing is done, then expert predicts that elephants in the wild will be extinct within 30 years and as soon as 12 years.
"Rhinos much sooner than that unfortunately," he said.