Korumbarra, Victoria, has a population of about 2,800. Locals say it is home to the world's largest worm, growing up to three metres long.
The idea to turn the worm into a tourist attraction emerged in the 1970s when the town faced economic collapse after the local coal mine closed.
Two entrepreneurs opened The Giant Worm Museum which featured a 100-meter-long worm-like structure advertised as "The Wonder From Down Under".
The worm's scientific name is megascolides australis and was celebrated in Korumbarra for 20 years with an annual parade called Karmai, the aboriginal word for earthworm.
Justin Smith, whose father created the worm puppet in the parade, says he has fond memories of accidentally eating one of the first puppet worm mock-ups as a young boy, just before it was to be presented to a group of people.
But if you're thinking of visiting the town in search of the worms, you might like to think twice.
"(The worms are) so endangered now they're almost impossible to find," says Melita Rowston, who is performing a play that tells the story of the earthworm's legacy in Korumbarra. "But you can hear them".
The play Hey! Yeah! Molly'sTravelling Worm Show! is performed at Melbourne's Malthouse Theatre, 13-24 August 2013.
Presenter: Phil Kafcaloudes
Speaker: Melita Rowston, writer and performer, Hey! Yeah! Molly'sTravelling Worm Show!
Justin Smith, youngest & longest running worm boy for the worm parade in Korumbarra, Victoria