Pop culture the new soft power tool in East Asia diplomacy | Asia Pacific

Pop culture the new soft power tool in East Asia diplomacy

Pop culture the new soft power tool in East Asia diplomacy

Updated 15 February 2012, 14:42 AEDT

Countries in East Asia are increasingly looking to pop culture, as an instrument of "soft power".

And the "soft power" competition is alive and well in East Asia, with not just financial returns at stake, but also as a positive influence in the attitudes of target or importing countries.

Professor Chua Beng-Huat of the National University of Singapore has been looking at Asia's "soft power" competition.

Presenter: Sen Lam

Speaker: Professor Chua Beng-Huat, National University of Singapore

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