The new rules on persuading others

The new rules on persuading others

The new rules on persuading others

Updated 13 February 2013, 12:13 AEST

The art of selling an idea, a product or even ourselves has changed significantly in recent years.

Daniel H Pink, author of To Sell Is Human, says that everyone is in sales today, including millions who are on social media sites like FaceBook and Twitter who convince others of a persona they want portrayed.

Daniel challenges long-held beliefs about selling, including the view that you need to feel powerful to sell.
 
The former speechwriter for US Vice President Al Gore also explains the notion of a positivity ratio, which can impact on the success or failure of a negotiation process.
 
Presenter: Phil Kafcaloudes
Speaker: Daniel H Pink, author of To Sell Is Human: The Surprising Truth About Perusading, Convincing and Influencing Others 

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