The new rules on persuading others

The new rules on persuading others

The new rules on persuading others

Updated 13 February 2013, 12:13 AEST

The art of selling an idea, a product or even ourselves has changed significantly in recent years.

Daniel H Pink, author of To Sell Is Human, says that everyone is in sales today, including millions who are on social media sites like FaceBook and Twitter who convince others of a persona they want portrayed.

Daniel challenges long-held beliefs about selling, including the view that you need to feel powerful to sell.
 
The former speechwriter for US Vice President Al Gore also explains the notion of a positivity ratio, which can impact on the success or failure of a negotiation process.
 
Presenter: Phil Kafcaloudes
Speaker: Daniel H Pink, author of To Sell Is Human: The Surprising Truth About Perusading, Convincing and Influencing Others 

Contributors

Phil Kafcaloudes

Phil Kafcaloudes

Presenter

Host of Radio Australia's daily morning talk program.  In his nearly 30 years in the media industry, Phil has been a radio presenter, TV reporter and the ABC's journalism trainer.  

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