AUSTRALIA: Tourism bosses probe slump in Japanese visitors

Updated May 15, 2007 20:22:54

Tourism officials in Australia say they need a whole new approach to revive a slump in visitors from Japan. Since being launched just over year ago, Tourism Australia's campaign with the slogan "Where the Bloody Hell Are You?" has raised some eyebrows, but it's done well in some key markets like Britain. But tourist numbers from Japan have tumbled by nearly 10 percent over the past six months

Presenter: Corinne Podger
Speakers: Geoff Buckley, Tourism Australia general manager

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